ALTERNATIVE FUNDS

ALTERNATIVE FUNDS

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MANAGED ACCOUNTS

MANAGED ACCOUNTS

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MARKET ADVISORY

MARKET ADVISORY

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About FS Capital

Welcome to FS Capital—a nexus where a deep respect for the investment industry is cultivated. We are committed to delivering exceptional, tailored investment solutions to institutions, individuals, and forward-thinking investors who demand excellence, precision, and transparency.

At FS Capital, our core purpose is to remain a client-centric asset manager, recognized as a trusted and value-added partner. As we continuously adapt to evolving markets and shifting client needs, our unparalleled professionalism and steadfast commitment to delivering superior value and expert guidance remain constant.

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our APPROACH

We develop investment strategies designed to meet the needs
of modern and forward-thinking investors.

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Investment Philosophy

Our strategies are rooted in the comprehension of modern investment industry and timeless principles of finance.

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Adaptive and Strategic
Investing

We remain agile. Your sustainable growth and long-term resilience is a top priority.

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Global and Niche
Market Access

The world is full of untapped potential, and we always seek to unlock it.

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Proactivity

We monitor and optimize. Market dynamics are constantly evolving, and so are our strategies.

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Our Core Values

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Personalized Consultations

In-depth one-on-one sessions to explore your unique investment background and future objectives.

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Scenario Planning & Strategic Analysis

Detailed market research paired with forward-looking analyses to craft actionable, strategic roadmaps tailored to your business needs.

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Tailored Investment Recommendations

Custom advice on selecting the right securities, optimizing your portfolio, and seizing capital market opportunities—all aligned with your specific risk profile.

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Regulatory & Compliance Oversight

Rigorous adherence to industry standards and legal licensing requirements, giving you peace of mind.

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Licences

FS Capital is fully licensed by the Securities Commission (SEC RS**), recognized as a member of the International Organization of Securities Commissions (IOSCO), underscoring our commitment to regulatory excellence and market integrity.

FS Capital and its operational infrastructure are audited by EY (Ernst & Young), introducing the global standards of financial transparency and compliance.”

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SEC RS License

FS Capital License No. 01-UP-52-495-7/24.

SEC RS and ESMA Partnership

Ensuring cross-border investor protection.

SEC RS - IOSCO Membership

International investor protection, market integrity, and transparency.

Compliance Frameworks

FATF | GDPR | AIFMD* | MiFID II*

*Reflecting ongoing regulatory harmonization as part of the domicile country’s EU accession trajectory.

We handle everything. You simply thrive.
Follow the guiding stars of FS Capital.

Schedule a Consultation
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MEET OUR team

Board and its Message

At FS Capital, our mission is simple: to protect and grow your wealth with care, clarity, and long-term thinking. As a Board, we make sure everything we do is built on solid foundations — strong governance, responsible investing, and full transparency. We’re here to support a team that understands today’s world and knows how to find value in tomorrow’s.

Dragan Danojević

President of the Board of Directors

Dragan Danojević brings over two decades of leadership experience across the banking, fintech, and digital finance sectors. Currently serving as Country Manager at Digital Finance International, Dragan has successfully led large-scale transformations and growth strategies, including digitalization, operational scaling, and regulatory development across Southeast Europe.

Prior to his role in fintech, he held senior executive positions at UniCredit Bank, overseeing key functions such as IT, operations, retail product management, and digital channels. His background spans complex project execution, regulatory engagement, and strategic planning at the intersection of finance and technology.

As President of the Board of Directors at FS Capital, Dragan plays a significant role in guiding the company’s long-term vision, strengthening governance, and supporting international growth.

Mr. Danojević holds a degree in Finance from the University of Banja Luka.

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Gene Zolotarev

Board Member

Prior to founding Maximus Capital S.A. in 2008, Mr. Zolotarev has worked for over 20 years in senior positions in investment banking and asset management.  He has held a number of senior executive and board positions at prominent U.S., CEE and Baltic commercial and investment banks. 

Since 2009, Gene has been splitting time between Geneva, Monaco and Riga while focusing on developing Maximus Capital S.A. as a multi-family office with deep expertise in identifying investment opportunities – both in capital markets and venture capital, with a more recent focus on early stage venture capital since founding "Emerging Nordic Ventures" in 2014.  He is also an Adjunct Professor, teaching a course on Venture Capital at the International University of Monaco since 2021.   Having graduated from Columbia University with a degree in Electrical Engineering and Physics, he went on to attend an executive MBA program at NYU and later attended Harvard Kennedy School of International Affairs.

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Management and its Message

We started FS Capital to make investing smarter, more flexible, and truly aligned with what investors value most — real opportunities, clear communication, and a partner who cares. Knowing that circumstances are always unique, we bring experience, capacity, precision, and a hands-on approach to craft thoughtful, high-quality investment solutions designed around you, to make the most of what markets have to offer.

Ljilja Marin

Chief Executive Officer

Ljilja Marin is a seasoned financial professional with almost 20 years of experience in capital markets, investment fund management, and financial institution leadership. Throughout her career, she has held top executive and supervisory positions - including CEO, President, and Vice President of the Board of Directors - across several domestic financial institutions.

She has played a pivotal role in the establishment and development of multiple licensed financial institutions, including investment fund management companies, a brokerage-dealer firm, and an insurance brokerage. Under her leadership, these entities were successfully guided from inception through full regulatory approval to operational maturity.

Ms. Marin has deep expertise in investment strategy, portfolio management, corporate governance, and regulatory compliance. She has led the execution of a wide range of complex capital market transactions, including fund acquisitions, portfolio restructurings, securities trading, and corporate takeovers - ensuring strategic alignment and full adherence to legal and regulatory standards.

As a leader, she has built and guided high-performing teams and operational frameworks that support long-term institutional growth and value creation. Her knowledge of financial regulation, governance structures, and market dynamics positions her as a key driver of both strategic direction and operational excellence at FS Capital.

Ms. Marin holds two bachelor’s degrees in economics, with specializations in financial management and banking.

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Bojan Bundalo, CFA

Chief Executive Officer

Bojan Bundalo is a capital markets professional with nearly ten years of experience at the intersection of capital markets, structured finance, and asset management. As CEO of FS Capital, he leads the firm’s mission to deliver tailored investment solutions across selected private and public markets in Europe and beyond.

A CFA Charterholder, Bojan has led high-impact financing transactions for governments, utilities, and corporates by turning complex financial plans into real economic results.

Before joining FS Capital, Bojan was a Senior Investment Manager at a regional fund management company, overseeing discretionary portfolios, fixed income and equity strategies, and the development of structured products.

Beyond his executive role, he has served as an independent board member in energy, industrial manufacturing, and transport infrastructure sectors, advising on capital strategy and corporate governance.

Mr. Bundalo holds a degree in International Economics from the University of Banja Luka and is an active member of the CFA Institute and the CFA Society of Serbia.

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faq

Your question answered

FS Capital combines deep European local market expertise with international investment standards, offering clients access to regulated, diversified strategies across alternative and traditional assets. Our MiFID II and AIFMD practices are reflecting ongoing regulatory harmonization as part of the domestic country’s EU accession trajectory, and FS Capital is regulated by an IOSCO-member authority, ensuring investor protection and operational transparency.

Our services are tailored for high-net-worth individuals, institutional investors, and private clients seeking customized portfolio management, private debt strategies, or regional exposure. We offer structured solutions starting with minimum commitment, with an emphasis on personalized service, discretion, and long-term value creation.

FS Capital operates under a robust regulatory framework in line with EU accession trajectories, upholding key principles of the AIFM Directive, MiFID II and GDPR. We partner only with licensed custodians and counterparties, and maintain full audit transparency, risk management protocols, and operational due diligence at every level.

Clients can access global listed markets, bespoke private debt instruments, structured equity, and frontier opportunities, with a focus on Europe, and select Global markets. Our hybrid approach blends yield, capital appreciation, and risk-adjusted returns based on client preferences and long-term goals.

FS Capital offers a fully digital and secure onboarding experience tailored for tech-savvy investors. All steps — from identity verification and KYC/AML compliance to risk profiling and account setup — are completed online via an intuitive platform and full assistance by ours dedicated staff. The process is streamlined for speed, transparency, and global accessibility.

After onboarding, clients gain access to a personalized digital dashboard, real-time portfolio insights, and direct contact with a dedicated relationship manager. Communication is conducted through secure channels — including encrypted messaging, video calls, and automated reporting — ensuring clarity, responsiveness, and data security at all times.